(2010/03) Facebook擊敗谷歌 成美國訪問量最大網站

這幾天最熱的新聞都脫離不了Google
從Google Street View是否侵犯隱私、Google Buzz是否公開Gmail的私人資訊
以及谷歌到底要不要退出中國市場
到今天的Google訪問量被Facebook打敗等等

文中寫到Facebook是目前全美最受歡迎的網站，根據Hitwise公司截至3/13當週的分析資料，Facebook的流量共占全美總流量的7.07%，稍微超越Google的7.03%

Facebook上周流量較去年同期暴增185%，Google則僅增加9%。Facebook已在去年耶誕夜、耶誕節以及今年元旦時，成為單日全美最多人造訪的網站。

2008年曾有人擔心Facebook成長會否達到極限，但現在看來似乎不需擔心這件事。 2009年Facebook主要成長來自於六月時社交遊戲Farmville的推出，以及其他相類似的社群遊戲。

從圖片就可以看出，六月後流量有顯著增長，八月底時Hitwise曾報導過Zynga's聲稱Farmville是成長最快速的社群遊戲，目前Farmville有超過8300萬使用者。

不過仍有其他數據顯示，Google依舊保持其龍頭地位。TechCrunch指出Google在北美市佔率為81％位居首位，其後分別為Yahoo、接著才是Facebook的53％市佔率。

不論未來龍頭寶座換誰坐，文化潮流可能才是決定競爭最終結果的因素。

文章轉貼自：http://digital.venturebeat.com/2010/03/15/facebook-ousts-google-as-most-popular-u-s-site/

Facebook is now the most popular site in the U.S., according to analytics firm Hitwise. In the week ending March 13, 2010, Facebook surpassed the previous most popular site, Google, in terms of overall traffic for the week.

Facebook sat at 7.07 percent for all U.S. web traffic, whereas Google was at 7.03 percent. Looking at the graph above, it’s clear that Facebook has seen a steady rise in traffic since last year. Traffic to Facebook increased 185 percent compared to the same week last year, whereas visits to Google increased only 9 percent.

In early 2008, there were reports of Facebook’s traffic plateauing, but now it doesn’t seem like the site needs to worry about that too much. I would attribute the major rise in Facebook’s traffic in 2009 to the release of Farmville in June, and similar social games throughout the year.

Looking at the graph above, there’s a distinct rise in traffic starting in June. In late August, we reported on Zynga’s claims that Farmville was the fastest growing social game ever. In little over two months, Farmville had acquired over 11 million active users. As of today, the game has over 83 million active users.

Compared to the rise of social games on Facebook, there was little happening at Google to encourage traffic growth.

Comscore, another analytics firm, still ranks Google ahead of Facebook. Google is the top site by reach at 81 percent of the U.S. population. Facebook sits behind Google, Yahoo, and Microsoft at 53 percent,according to TechCrunch.